Edtech Creative Learning

EdTech has the power to address gaps associated with traditional learning such as lack of practical and simulative experiences. Recent advances in creative learning areas such as Adaptive Learning, Social Learning, Immersive learning (AI, AR, VR), and virtual labs is democratizing and enhancing learning.

AI-generated artwork of a table with a hologram on top, showing colourful organic growths.
AI-generated artwork generated as an interpretation of the report title using Midjourney.

Edtech Creative Learning


Creative learning is the new buzz in the Indian EdTech scene. Creative learning techniques are a major breakthrough in education to train learners in a safe and engaging environment.

Research on the adoption of these methods and technologies has proved that creative learning can enhance the learning due to the multi-faceted and/or multi-sensory experiences they provide. Creative learning includes a plethora of offerings, primary of which are:

  • Immersive technologies such as AR and VR help convey otherwise difficult to explain or abstract concepts through vibrant, realistic 3D models.
  • Virtual Labs create 3D models for science labs bringing the environment of a physical lab right into the homes of learners on most smart devices.
  • Adaptive Learning provides one-on-one personalized learning in an online environment to help learners master concepts and improve learning outcomes.
  • Social Learning is loosely themed on social networking platforms such as LinkedIn, with multiple contributors to make learning into a peer-based and more engaging activity.

Why is this interesting? 

Accelerated by Covid-19, education has entered a new era where tech enabled learning delivery aims to make learning engaging, democratic and personal. In such a scenario, more educators have adopted creative learning to give an experiential twist to learning.

Creative learning offerings can serve four immediate purposes:

  1. Immersive learning: Makes learning and training more experiential by using AR/VR and helps learners visualize physical objects or abstract concepts.
  2. Virtual Labs: Make learning engaging, affordable and accessible on the go without the need for physical infrastructure, particularly in science.
  3. Adaptive learning: Improves learning outcomes by mimicking the experience of 1-1 mentoring using AI to offer personalized learning.
  4. Social learning: Makes learning engaging with group interactions and activities for promoting peer based learning.

Creative learning is very relevant to India with a young population that needs better, engaging, and accessible forms of learning for high-end science, research, and skill development programs.

As India has nearly 800 million smartphone users and such technologies work on most smart devices, the potential to scale is huge.

How far are we? 

The maturity level score is an attempt to rate the support and attention given to the tech trend from five different perspectives.

Policy – 4

The Indian government is aiming to modernize education with schemes like RISE, with technologies like AI and VR. The allocated budget is around Rs 1 lakh crore (~ DKK 950B).

Corporate – 3.5

Adoption of creative learning has grown in sectors like EdTech, Manufacturing, Healthcare, and Retail to support product development, training or marketing. India’s largest e-commerce firm launched “Flipkart Labs” to enhance e-commerce through AR. Some of Denmark’s ‘hottest’ EdTech companies in Creative Learning are already active in India with few partnerships and several ongoing discussions. Innovation Centre Denmark has collaborated with some of them to increase their reach and brand presence in India.

Academia adoption – 4

In collaboration with the tech giant Meta, India’s largest school board aims to train 1 million teachers and around 10 million students in AR, VR in the next 3 years.

Entrepreneurship activity – 4

India has 3,000+ startups in AI and nearly 200 startups each in VR and AR. Indian startup “Tagbin” digitized the Pradhan Mantri Sangrahalay (Prime Minister’s Museum) at an estimated cost of Rs. 300 crore (~DKK 250M) by using technologies like AR/VR.

Investment – 4

Most investors are from large VC funds and corporates. Indian AI startups raised US$ 836M in 2020, as per AIM Research. The Indian AR and VR market is forecasted to reach US$ 14B in 2027, from US$ 1.83B in 2020, as per IBEF report.


Please reach out to Mr. Prashanth G.V. at for any inquiries. We offer our services to corporates, SMEs and academic partners looking to dive further into EdTech.


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Edtech Creative Learning